(AFP) – An advertising campaign by Germany’s transport ministry to persuade cyclists to wear helmets has sparked accusations of sexism, as it features a model wearing just a helmet and underwear. With the slogan “Looks like shit. But saves my life”, the advert features a profile-shot of a competitor in the gameshow Germany’s Next Topmodel […]The post Cycling safety ad sparks sexism outcry in Germany appeared first on Cycling Today.

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